First few Article Sentences
Is your hospital at the top of the list when someone types in a keyword search for a specific condition, doctor, or geographic area? Are you third – or 23rd? Are you there at all? Now more than ever, hospital marketers must ensure that patients can “discover” their hospitals, clinics, and centers of excellence on the Internet.
A critical step is to optimize your website for search. 85% of search engine users click on a website on the first page of search results (and 92% select from the first two pages of search results). If you aren’t listed on the first two pages, your chances of being found are very limited.