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Proper Website Organization Will Attract New Patients

First few Article Sentences

Is your hospital at the top of the list when someone types in a keyword search for a specific condition, doctor, or geographic area? Are you third – or 23rd? Are you there at all? Now more than ever, hospital marketers must ensure that patients can “discover” their hospitals, clinics, and centers of excellence on the Internet.

A critical step is to optimize your website for search. 85% of search engine users click on a website on the first page of search results (and 92% select from the first two pages of search results). If you aren’t listed on the first two pages, your chances of being found are very limited.


Morgan, Don

 

Palazzo Intercreative

Marketing

December 1, 2008

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